Capturing and maintaining accurate customer contact data is critical to businesses of all sizes today. In fact, according to internationally-recognized expert Larry English, founder of Brentwood, Tenn.-based Information Impact International and developer of the Total Information Quality Management (TIQM) methodology, poor data quality can cost companies 15% to 25% (or more) of their operating budget.

This white paper illustrates these costs, as well as identifies specific strategies to keep your customer data complete, correct, and current.