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A Look at USPS® Promotions for 2021
The USPS® is again offering six different opportunities for marketers, printers, and mailers to receive discounts on postage by utilizing their promotions in 2021. The available promotions include Tactile, Sensory, and Interactive Mailpiece Engagement; Emerging and Advanced Technology; Earned Value; Personalized Color Transpromo; Mobile Shopping; and Informed Delivery. These promotions are expected to increase the… Read: A Look at USPS® Promotions for 2021 »
Creating a Blueprint for Success: Challenges and Opportunities for the Print and Mail Industry in 2021
This is a guest article from Solimar Systems, a valued BCC Software partner. The Print Industry is rapidly changing. Economic pressures, new working requirements, and changes in print buyer demands are reshaping the space in which print providers operate. Here, Drew Sprague, President, Mary Ann Rowan, Chief Experience Officer, and Jonathan Malone-McGrew, Senior Director of Engagement… Read: Creating a Blueprint for Success: Challenges and Opportunities for the Print and Mail Industry in 2021 »
Update on Seamless Acceptance Incentive
Seamless Acceptance supports electronic documentation (eDoc) and Intelligent Mail barcodes (IMbs) on mailpieces, containers, and handling units. This means that commercial bulk mail no longer needs to be verified in-person by a mail clerk. Instead, the IMbs ensure the proper postage is present and that the mail is allowable in the mailstream. When it is confirmed… Read: Update on Seamless Acceptance Incentive »
Mail Volume vs. Address Quality
This article appeared in the February 2021 issue of NPSOA Magazine. The decrease in mail volume during the COVID-19 pandemic proved just how vital address quality is to customers. Having a complete, correct, and current addresses ensures each mailpiece sent out is able to be delivered as prepared. CASS™ Certified software is a good start… Read: Mail Volume vs. Address Quality »
USPS® Informed Addressing: What Do We Know?
Many customers have noticed – and asked about – the Informed Addressing feature that was included in the mail.dat specifications for 21-1. Here is what we know regarding Informed Addressing: At this time, the USPS has “paused” the Informed Addressing program; however, they did not update the mail.dat specification to remove the feature. We will… Read: USPS® Informed Addressing: What Do We Know? »