Guest Article

Direct Mail: What Consumers Want

Despite the surging popularity of digital marketing, direct mail continues to hold a significant position in today’s industry. In fact, over 140 billion pieces of mail (first-class and marketing) were sent through the USPS mail system in 2016. It’s not just marketers who are keeping direct mail alive, though—consumers agree that direct mail remains an… Read: Direct Mail: What Consumers Want »

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