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Fundamental Questions for the Future of the US Postal Service, and a New Audit
The Office of the Inspector General (OIG) has released a white paper that poses eight basic questions to help determine the role of the Postal Service in the 21st century. The questions in the paper have been discussed many times in the media and elsewhere — but usually piecemeal, one topic at a time. In… Read: Fundamental Questions for the Future of the US Postal Service, and a New Audit »
Levels of Increase Not Seen in 5 – 6 Years
In January, the Winterberry Group, an advertising and marketing consultancy, released a report highlighting growth and trends of marketing communication channels. If you didn’t get a chance to review the report in January, take some time now to review one of the latest articles from DM News, Marketers’ secret weapon: direct mail, that reiterates the… Read: Levels of Increase Not Seen in 5 – 6 Years »
Senator Susan M. Collins Requests Audit
Upon a request led by Senator Susan M. Collins, the Office of the Inspector General (OIG) will conduct a review to determine the effects USPS Compliance Rules have on business mailers. Per the OIG’s website, they will “focus on recent and planned changes to compliance rules related to Intelligent Mail, Mail Evaluation Readability Lookup Instrument,… Read: Senator Susan M. Collins Requests Audit »